ILAB 22 – Betterment CEO Jon Stein: A Decade of Pioneering Robo Advisory


“We had a million dollars by the end of the first month”

     Jon Stein     

Jon Stein is the very popular CEO of Betterment, a platform that is pioneering “Robo-Advisory” and a listener favorite. In fact, the term “Robo-Advisory” was one of the reasons we wanted to start the podcast. When we first heard about Betterment, it was clear a new modern era of technology and investment advice was now available. Aside from the platform itself, we wanted to hear about Jon’s story and why he started Betterment. And a very inspiring one it is. Betterment has been in the works for almost a decade. You’ll be intrigued to hear how and where it got started, and what the future holds.

Listen to ILAB 22 on iTunes here or subscribe on your favorite podcast app.





ILAB 22 Show Notes

Relevant links for guest:

Jon’s –  LinkedIn
Betterment Sign Up – For every friend who funds, you get 30 days free, and each friend gets 6 months free.


Money master of the game – Tony Robbins

Discussed (relevant links):

Meb Faber on Building The All Seasons Portfolio – ILAB 15

Time Stamp – Topic:

03:00 – Starting the company Betterment in New York City
05:30 – John’s personal story behind Betterment
11:20 – Launching Techcrunch Disrupt
16:00 – Transitioning away from using financial advisors
18:00 – Staying the course during a decrease in market value
19L50 – Growth and infrastructure over the next few years
22:40 – Active vs. passive – Evidence based
25:00 – Opportunity for international investors
27:00 – Being an emotional or physiological advisor
31:10 – Benefits for active and engaged investors
34:00 – John’s advice to his younger self
34:53 – Sam’s investments in Betterment
38:38 – Two side effects to robo-advisor
44:50 – The downside to Vanguard
49:00 – Removing emotion to prevent a loss
55:00 – Why is Betterment right for you

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