ILAB 141: Online Businesses – The State of the Industry, with Empire Flipper’s Joe Magnotti

“If you have a physical product business and you’re not on Amazon, you’re doing yourself a disservice”

Joe Magnotti

Joe Magnotti is the CEO of Empire Flippers, an Inc. 5000 company and the #1 curated marketplace for buying and selling established, profitable online businesses. Joe has a background in engineering and spent the 90’s at a startup in San Francisco before moving onto the mortgage business. Now Joe spends the majority of his time in Manila, Philippines.

In this episode, we will discuss the 2020 trends for buying and selling online businesses. Expect to hear predictions of where this industry is headed including ways to navigate businesses during the COVID-19 crises. Whether you are buying a business and want to grow it, or you want to sell your business for maximum value, you’ll discover insight to help achieve that goal.

Listen to ILAB 141 on iTunes here or subscribe on your favorite podcast app.

ILAB 141 Show Notes

Where we are:

  • Johnny FD – Sri Lanka / IG @johnnyfdk
  • Sam Marks – North Carolina / IG @imsammarks
  • Joe Magnotti – Manila, Philippines




  • ArtofFX – Start with just a $10,000 account (reduced from $25,000)
  • Fundrise – Start with only $1,000 into their REIT funds (non-accredited investors OK)
  • Betterment – Get up to 1 year managed free
  • Wealthfront – Get your first $15,000 managed free
  • PeerStreet – Get a 1% yield bump on your first loan

*Johnny FD and Sam use all of the above services personally.

Time Stamps:

  • 02:09 – Discussing business and personal goals during the quarantine
  • 10:23 – The silver lining to the COVID-19 pandemic
  • 18:46 – The upside to a remote office structured company
  • 21:38 – “For me, I love it, I’d never want to go back to an office if I can avoid it” – Joe Magnotti
  • 25:44 – Economy insight & current digital trend in the Philippines
  • 28:51 – What is an Inc 5000 company?
  • 29:58 – What is Empire Flippers and how does it work?
  • 37:19 – 2019-2020 Trends for buying and selling online businesses
  • 40:46 – Amazon FBA business tools and techniques
  • 42:21 – “If you have a physical product business and you’re not on Amazon, you’re doing yourself a disservice” – Joe Magnotti
  • 44:43 – Selling distressed assets along the economic COVID-19 cycle
  • 55:02 – How the international supply chain is affecting businesses
  • 58:17 – The easiest online business to buy and manage
  • 1:06:05 – Should you buy an Amazon-based business?
  • 1:10:13 – Analyzing 2019 trends for buying & selling online businesses
  • 1:17:46 – Appreciating our podcast listeners!

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