ILAB 10 – Empire Flipper’s CEO: Investing in profitable, cash flow websites

10 cover

“You can continue with the same business and make the same amount of money”

   Joe Magnotti   

Joe Magnotti is the founder and CEO of Empire Flippers. Since launching a few years ago they have successfully sold several thousand websites over their p-2-p market place. Empire Flippers only sells profitable, cash flowing websites that are typically in the range of $5,000 to $1,000,0000. Joe discusses with us how they set valuations in the marketplace, trending niche categories such as Amazon FBA, and why 40% of the marketplace buyers are repeat customers.

We also take a deep dive into 3 sites currently listed including specifics on revenue, maintenance, and future growth prospects. This episode gives us a unique look into modern investing and is particularly appealing for anyone who is interested in internet commerce.

Listen to ILAB 10 on iTunes here or subscribe on your favorite podcast app.





Relevant links for guest:

Empire Flippers

Website –
Twitter –

Joe Magnotti


Where are we:

Sam – Singapore
Joe – Manila, Philippines 

What we are drinking:

Sam – water (nursing hangover from night before)
Joe – San Miguel Light


ArtofFX – start with just a $10,000 account (reduced from $25,000)

Fundrise – start with only $1,000 into their REIT funds (non-accredited investors OK)

Wealthfront – get your first $15,000 managed free

Betterment – get up to 1 year managed free

RealtyShares – try it free with ILAB link

Recommended (books, subscriptions):

Empire flippers Podcast
MONEY Master the Game

Discussed (relevant links):

AdSense site, Finance niche (investing) been around almost 8 years, making $1,230 a month net – $44,288
Amazon Associates site, sport niche (golf), been around 2 and ½ years making almost $3,200 a month net – $79,790
Service based site delivering a small gift, been around 5 and ½ years making almost $8,200 a month – $237,196
Jon Haver’s site
Website buyer type profiles (which one are you?)
Empire Flippers Valuation Tool
Accredited investor definition
Webfolio Management – Invest in internet business fund
ILAB 02 – Dropshipping
TLAB 115 – Selling my store for $60k
Boss Lounge – Facebook

Show notes:

04:00 – Difference between Dropshipping and Amazon FBA
11:00 – How to find a buyer through a website broker
12:45 – Can you auto pilot your online business
13:30 – Selling my dropshipping business for $60k
24:11 – Intro starts
24:45 – What is Empire Flippers
26:30 – Number of sites sold through Empire Flippers
27:50 – Price range of sites on market place
28:45 – Determining profitability of website cash flows
29:45 – Vetting process
31:00 – Determining multiple and valuation
34:40 – Trending sites right now
36:45 – SaaS valuations
38:20 – Redundancies of sites revenues
41:15 – Seeing thousands of profitable websites
42:00 – Types of buyers in marketplace
44:30 – Getting into Amazon FBA
48:50 – Buying first building a business
49:20 – Determining profitability of the website
50:30 – Repeat buyers
51:50 – Reviewing 3 sites currently for sale
53:00 – Buyer due diligence
54:45 – Setting up process to support the business
54:45 – Starting their internet investment fund
56:30 – Vetting accredited investors
57:00 – Future expansion of the fund
59:30 – The future of Internet commerce

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