161: Cult Wines – Tom Gearing


Tom Gearing is CEO and co-founder of Cult Wines Ltd, the world’s leading fine wine investment company with assets under management of £130 million. Founded in 2007 and headquartered in London, the company has offices in Hong Kong, Shanghai, Singapore and New York (late 2020). Cult Wines provides physical fine wine portfolio management services to private individuals and clients of family offices, wealth managers and private banks globally. Tom has overseen the growth of the business receiving a number of awards including appearing on the Sunday Times Fast Track 100 in 2015 and 2017, as well as receiving a Queens Award for International Trade. Tom regularly features as a market commentator appearing on media outlets such as Bloomberg, CNBC Europe, CITYAM and more. Tom is a former runner-up on the BBC’s Apprentice in 2012.

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Time Stamps:

  • 07:40 – How did you get started in Wines?
  • 12:09 – What is a “fraud” wine?
  • 15:44 – Is there a lot of money in owning and operating a vineyard?
  • 19:28 – Which country sells the most wine by volume  ?
  • 22:00 – What is driving the price of wine?
  • 25:56 – What happens when the bottle “goes bad”?
  • 30:30 – Do wines differ with food pairing and ageing?
  • 34:24 – How does Cult Wines Ltd engage with different investors?
  • 42:16 – What are the range of portfolios with your investors?
  • 44:04 – Are all your investors financial investors?
  • 46:30 – Where do you have operational centers throughout the world?
  • 47:27 – Are there any restrictions on who can invest?
  • 48:15 – Could you see yourself doing anything different?
  • 51:29 – Sam & Johnny Recap

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